Our approach to Polling
We believe that each public opinion survey is an experiment – a way to test messages and gauge voter responses. But to design those messages we first work with the consulting team or the client. Polls can be interesting and hugely informative. But unless they're developed in collaboration with the people who will be using them – all they are is interesting.
Kevin Reikes, who has conducted polling for candidates, Realtor groups and energy companies predicted that voters would jump at the chance to change the status quo on California housing.
Research Analytics & Strategy was founded by Kevin Reikes because he ran campaigns. His consulting group was responsible for crafting, targeting and delivering messages, but too often there were disconnects between the messages tested by the pollster and the messages that consultants needed to test. So on October 3, 1995 he put together a team to develop survey tools that actually tested what consultants needed to know in order to move the public and win campaigns.
Over 20 years later Reikes's group is still identifying those messages that win campaigns. Reikes and his team are proud members of the American Association of Public Opinion Research.
Research Analytics & Strategy
770 L Street, Suite 950
Sacramento, CA 95814